Market Your Brand Effortlessly with Washington, DC’s Marketing Coach
Kristin Lawton
Welcome to District Brand Bar, your go-to destination for mixing the perfect blend of brand and marketing strategy. Based in Washington, DC, and serving entrepreneurs and online businesses virtually across the country, I specialize in providing the expertise, coaching, and accountability you need to succeed.
Are you overwhelmed by the complexities of marketing your brand? Perhaps you've launched without a clear strategy, or maybe your business has evolved, and your brand hasn't kept pace. Either way, you're not alone. Many small business owners find themselves in the same cocktail shaker, stirring aimlessly and not getting the traction they need for real growth.
It's time to stop the cycle. With my expertise, we'll craft a brand and marketing strategy that aligns with your business goals, freeing you to focus on what you do best.
Your Tailored Framework: Become a Marketing Mixologist
Think of crafting a brand and marketing strategy like mixing the perfect cocktail. It's both an art and a science, and as your marketing coach, I guide you through the marketing mixology process. Our work together is tailored to your unique business needs, focusing on what truly matters. We'll explore three key stages to refine and define your brand's unique flavor.
Crafting Your Brand's Distinct Flavor
Your brand's essence sets the tone for everything you do. Together, we'll conduct a comprehensive brand and marketing audit to understand the story you want to tell and how you're currently showing up online. Then, we'll strategize on refreshing your brand identity, messaging, and client journey to align with your business goals.
Mixing Daily Success with Strategy
Next, I'll guide you in setting up your operational 'mise-en-place,' helping you establish routines that align with your brand's goals. We'll also look at optimizing your marketing channels for effectiveness and efficiency, setting up systems and routines that make your marketing efforts feel almost effortless.
Elevating Your Brand to New Heights
Finally, we'll explore the secret ingredients that can transform your marketing from memorable to legendary. I'll coach you on fine-tuning your routines for a larger impact and guide you through scaling your business with new strategies.
Are You Ready to…
Connect and Engage your ideal audience at every touchpoint?
Craft a marketing strategy that's as unique as your brand?
Simplify your marketing while elevating your brand and smashing those revenue goals?
Why Choose Kristin as Your Marketing Coach?
Tap into Expertise and Experience
With two decades in the marketing game, I've got the know-how to guide you through the ever-changing landscape. From corporations to solopreneurs, I've seen it all and bring that wealth of experience to our coaching sessions.
Fresh Eyes, Fresh Ideas
Sometimes you're too close to see the opportunities. I'll conduct a comprehensive brand and marketing audit to offer fresh insights that can set your strategies apart from the crowd.
Craft a Winning Strategy Together
We'll co-create a marketing strategy that aligns with your vision and objectives. You'll walk away with a roadmap to success, attracting your ideal audience and driving tangible results.
Accountability and Support
I'm not just your coach; I'm your accountability partner. We'll set milestones, track progress, and celebrate your wins. I'm here to keep you focused and motivated.
Efficiency is Key
Time is money, and I specialize in making your marketing efforts both time-efficient and effective. Say goodbye to the trial-and-error approach and hello to streamlined success.
Sharpen Your Marketing Skills
My ultimate goal is to make you a marketing mixologist in your own right. With a strong brand foundation and effective routines, you'll know exactly when and how to shake things up for the best results.
Tailored Just for You
No cookie-cutter strategies here. I take the time to understand your unique challenges and goals, crafting personalized strategies that resonate with your audience.
Location Flexibility
Based in Washington, DC, or elsewhere? No problem. I offer the flexibility to work with you in person or virtually, ensuring you get the support you need, wherever you are.
Ready to Elevate Your Marketing Game?
If you're ready to take your marketing to the next level with a dedicated partner who's as passionate about your success as you are, let's connect. I can't wait to help you craft the perfect marketing mix and achieve remarkable growth for your business.
Your Marketing COach, Kristin Lawton
Hi! I’m your brand and marketing expert, consultant and coach, Kristin Lawton!
With over 20 years in the game, I've got the experience to guide you through the ever-changing landscape of branding and marketing. And while I'm not a DC native, I've been calling this vibrant city home for the past 20 years!
But enough about me, let's talk about you and your unique business needs. Whether you're a solo entrepreneur or a small business owner, I'm here to craft a marketing recipe that's as unique as you are. Because let's face it, no two businesses are the same, and neither should their marketing strategies be.
Starting my own business was a cocktail of emotions—exciting but also overwhelming. I had all the ingredients: the know-how in website development, social media, branding, you name it. But mixing them together without the big team and budget I was used to? That was a whole new challenge.
I've navigated those challenges and come out the other side, and now I'm here to guide you through your own journey. So, if you're ready to take your marketing from a basic brew to a top-shelf masterpiece, let's get shaking!
“I’ve enjoyed working with Kristin 1:1 on my branding and marketing. Kristin met my needs for support by providing a brand and marketing framework to understand better my business, my clients, and my marketing channels and creating a strategy that fits the time I’m willing to allocate to my business so I don’t constantly feel guilty about not doing enough marketing. It’s exciting to have an actionable plan that uniquely fits me and my business and feels good as I’m employing it!”
Areas We Can Master Together
Ready to shake things up and pour new life into your brand? Dive into these blog posts to discover the key areas where my tailored expertise can transform your business into the talk of the town.
Crafting Your Unique Brand
Shake up your brand's essence with values, visuals, and voice that resonate.
Distilling A Marketing Strategy
Craft a marketing strategy that's as tailored as your favorite cocktail, all based on your ideal audience.
Optimize Your Marketing Channels
Strategically blend or fine-tune every marketing channel to maximize your brand's impact.
Build and Optimize Your Website for SEO
Market Your Brand Effortlessly
Sip on automation and routine, making your marketing as effortless as a well-crafted cocktail.
Get the Brand and Marketing Support You Need Without Breaking the Bank
You don't have to empty your wallet to elevate your brand and marketing game. I offer a variety of options tailored to fit different budgets and needs. Whether you're looking for a transformative 12-week journey, ongoing monthly coaching, or simple, actionable tasks inside The Marketing Bar, there's a cocktail of services just for you. Find your perfect mix here.
Need something more specific? I can craft a custom coaching package that's as unique as your business.