The only cocktail on the menu
The Signature Brand
Unmistakable, remembered, and the clear choice in the room.
Kristin Lawton,
Chief Brand Mixologist
The only cocktail on the menu
The Signature Brand
Unmistakable, remembered, and the clear choice in the room.
Strong Brands are fine. Signature Brands are on Fire.
Most brands follow the playbook. They’re cohesive. They’re competent. They’re clear. And still, they blend in with every other safe pour on the menu.
Your brand isn’t basic, so why does it feel like a Tito’s and soda?
After 20+ years working with both national organizations and business owners, one thing is clear: signature brands change the temperature in the room.
They’re remembered when the conversation moves on. They’re talked about after the meeting ends. They’re the clear choice when someone says, “I need someone who…”
Around here, we craft brands that stand out on the shelf and leave a lasting impression long after the first sip.
Every signature brand starts with a style!
Take the two-minute Signature Brand Style Quiz and find the edge that makes your brand unmistakably you.
Visibility Gets You Seen.
Being Remembered Gets You Chosen.
Visibility matters. It’s how people discover you. But discovery alone doesn’t build demand.
To reach the next level, your brand has to create recognition, stand out with intention, and make your marketing efforts stick.
Your Brand Has a Bigger Role to Play.
Your brand builds trust before you speak. It shapes how you’re remembered after the conversation ends. It influences who leans in and who moves on.
When built intentionally, it carries the weight of your marketing, so you don’t have to push so hard.
That’s why I built the Signature Brand Framework.
The Anatomy of a Top-Shelf Brand
A signature brand isn’t built on vibes. It’s built on alignment.
CREDIBILITY — Your Base Spirit
A signature brand is built on proof, not just promises. This is your earned authority. The kind that stands up under pressure and gives your brand the weight it needs to belong on the top shelf.
PERSONALITY — Your Flavor Profile
The unmistakable "note" that makes people remember your name. Whether it’s your specific energy, your point of view, or the way you see the world, personality is the flavor profile that attracts your "ideal pour" and lets everyone else self-select out.
EXPRESSION — Your Presentation
From the visual "glassware" to the verbal "garnish," expression is the intentional cohesion that turns a service into a Signature Experience. It’s the clarity that makes your brand the obvious choice in a crowded room.
When these three pillars are aligned, your brand earns its place on the top shelf and carries the weight of your marketing every single day.
Craft Your Signature.
Then Keep It That Way.
Your brand deserves more than a brainstorm and a fresh color palette. It deserves clarity, structure, and a system that evolves as you do.
VIP Week
Bottle Your Brilliance.We define your edge and build your brand from the inside out in one focused week.
The Result: We clarify your positioning, sharpen your message, and design an experience that feels unmistakably you. You walk away with a strategic roadmap and custom AI tools trained on your voice and strategy.
Best For: Business owners ready to elevate how they show up and claim their place on the top shelf.
Annual Subscription Service
Your Brand Maintenance System. Top-shelf brands don’t stay there by accident. They stay there with intention.
The Result: Your brand evolves with you. Each month, we look at the role it needs to play right now and refine how it’s showing up in the world. Through a personalized scorecard and curated brand recipes, you stay aligned, recognizable, and unmistakably you.
Best For: Business owners who want their brand to keep working as hard as they do.
Between pours?
Let’s map out the right next move for your brand. We’ll identify whether you need to craft your signature, refine it, or simply keep it aligned.
Grab a 20-minute seat!
Meet Your Brand Mixologist: Kristin Lawton
20+ years experience 🔸Cocktail Enthusiast 🔸Allergic to Generic Advice
If your brand had a favorite bartender, it would be me. 😉
I bottle business owners’ brilliance into unmistakable signature brands and the obvious choice. Using my Signature Brand Framework and a dash of AI, I turn identity into a cohesive brand system that carries the weight of your marketing.
For over two decades, I’ve led brand strategy across media, nonprofit, and corporate spaces. Today, I bring that same strategic backbone to business owners who want their brand to feel intentional, distinctive, and built to work.
Around here, we align credibility, personality, and expression so your brand actually matches the level you’re playing at.
Why Work With Me
I don’t gatekeep. You get real tools, real structure, and the strategy behind every decision.
I collaborate. You bring the brilliance. I distill it and give it edges.
I build brands that are both strategic and joyful. Sharp structure. Strong flavor.
I’m allergic to generic advice. Your brand deserves decisions tailored to you, not templates built for everyone.
I care about brands that earn their place. Recognizable. Intentional. The obvious choice.
If that resonates, pull up a stool.
I don’t believe in fitting yourself into someone else’s blueprint. You don’t need more advice; you need a strategy that knows who you are. If you’re tired of DIYing it or following someone else’s tactics, you’re in the right bar.
When I’m not mixing brand strategy, I’m probably unwinding in the Shenandoah Mountains with my husband or sipping a Negroni at a new DC spot. One sip of that cocktail and I’m back in Italy, my happy place.
What Clients Are Saying
Don’t just take my word for it. These folks pulled up a seat, and here’s what happened:
Explore the Bar
Stock Your Bar
The shortcuts, AI tools, and brand builders I’ve bottled up for you.
The Bar Manual
Strategy, stories, and signature-brand lessons you can steal.
The Signature List
Get my signature-brand notes, fresh pours, and new tools as they drop.
Sips + Soundbites: Where I’ve Been Featured
Want to hear the Signature Brand philosophy in action? This playlist features podcast conversations where I share how brands become unmistakable and the obvious choice.
From brand drift to AI as your barback to building a brand system that carries the weight of your marketing, these episodes go beyond surface-level strategy.
Press play. The pour is generous.
Let’s Craft Your Signature Brand.
When your brand is clear, cohesive, and unmistakably you, it earns attention and keeps it.
I’ll guide you through the process of distilling your brilliance into a brand system built to pull its weight so your marketing feels intentional instead of improvised.
Pull up a stool.
