The only cocktail on the menu
The Signature Brand
Unmistakable, remembered, and the clear choice in the room.
Kristin Lawton,
Chief Brand Mixologist
Mix a Signature Brand Recipe for Your Small Business that sticks.
Strong Brands are fine. Signature Brands are on Fire.
Most brands follow the playbook. They’re cohesive. They’re competent. They’re clear. And still, they blend in with every other safe pour on the menu.
Your brand isn’t basic, so why does it feel like a Tito’s and soda?
Signature brands change the temperature in the room. They’re remembered when the conversation moves on. They’re talked about after the meeting ends. They’re the clear choice when someone says, “I need someone who…”
Around here, we craft brands that stand out on the shelf and leave a lasting impression long after the first sip.
Visibility Is Easy. Being Remembered Is Rare.
Get to Know Your Brand Style
Shaken, Stirred, Neat, or On the Rocks? Take the Signature Brand Style Quiz to find out how your marketing likes to show up. When you know your style, showing up gets easier and a whole lot more fun.
Your Daily Dose of Marketing Momentum
The Marketing Bar delivers daily insights, bite-sized strategies, and just the right amount of accountability. It’s like having a marketing mixologist in your back pocket, minus the bar tab.
Shake Up Your Content with AI-Powered Prompts
My Marketing Mixology Cards are like content planning with a twist. With 50 cards and 150 AI-powered prompts, you’ll go from “What do I post?” to “Damn, that’s good” in minutes. Strategy and creativity, served playfully.
The Signature Brand Experience
Where your brilliance becomes a brand no one forgets.
This is for solopreneurs who are done second-guessing and ready to show up crystal clear with a brand that’s unmistakable.
We’ll distill your voice, vibe, and positioning into a brand that actually works—so when someone says, “I need someone who…”
You’re the one they think of.
What You’ll Walk Away With:
🔸 Two strategy-packed sessions to uncover your signature spark
🔸 A custom Brand Infusion Plan: your voice, message, and marketing distilled into action steps
🔸 Your Signature Brand AI System: three tools tailored to your brand, built to help you ideate, write, and stay in flow
🔸 Two weeks of Voxer access for gut checks, edits, and keeping that momentum buzzing
Want to order more? You might be ready for…
The Full Pour: Brand, Marketing & Systems Mixed to Scale
Because growing your business shouldn’t cost your weekends or your sanity.
The 10-Point Brand & Marketing Blueprint is for when you’re ready for the full thing: not just clarity, but structure. Not just voice, but visibility. Strategy, systems, and a whole lot more ease.
Because most marketing problems aren’t about effort, they’re about misalignment.
You’ve got the drive. This gives you the map.
"I love having a strategy so I don’t constantly feel guilty about not doing enough marketing. It’s exciting to have an actionable plan that actually fits me and my business and feels good every step of the way!"
Want to order off-menu?
As your brand mixologist, I’ll help you craft a strategy that fits your business.
Meet Your Brand Mixologist: Kristin Lawton
20+ years experience 🔸Cocktail Enthusiast 🔸Allergic to Generic Advice
If your brand had a favorite bartender, it would be me. 😉
I bottle business owners’ brilliance into signature brands that are unmistakable and the obvious choice. Using my Signature Brand Framework and a dash of AI, I turn identity into a cohesive brand system that carries the weight of your marketing.
For over two decades, I’ve led brand strategy across media, nonprofit, and corporate spaces. Today, I bring that same strategic backbone to independent business owners who want their brand to feel intentional, distinctive, and built to work.
Around here, we align credibility, personality, and expression so your brand actually matches the level you’re playing at.
Why Work With Me
I don’t gatekeep. You get real tools, real structure, and the strategy behind every decision.
I collaborate. You bring the brilliance. I distill it and give it edges.
I build brands that are both strategic and joyful. Sharp structure. Strong flavor.
I’m allergic to generic advice. Your brand deserves decisions tailored to you, not templates built for everyone.
I care about brands that earn their place. Recognizable. Intentional. The obvious choice.
If that resonates, pull up a stool.
I don’t believe in fitting yourself into someone else’s blueprint. You don’t need more advice; you need a strategy that knows who you are. If you’re tired of DIYing it or following someone else’s tactics, you’re in the right bar.
When I’m not mixing brand strategy, I’m probably unwinding in the Shenandoah Mountains with my husband or sipping a Negroni at a new DC spot. One sip of that cocktail and I’m back in Italy, my happy place.
What Clients Are Saying
Don’t just take my word for it. These folks pulled up a seat, and here’s what happened:
Sips + Soundbites: Where I’ve Been Featured
Want to hear the Signature Brand philosophy in action? This playlist features podcast conversations where I share how brands become unmistakable and the obvious choice.
From brand drift to AI as your barback to building a brand system that carries the weight of your marketing, these episodes go beyond surface-level strategy.
Press play. The pour is generous.
Let’s Craft Your Signature Brand.
When your brand is clear, cohesive, and unmistakably you, it earns attention and keeps it.
I’ll guide you through the process of distilling your brilliance into a brand system built to pull its weight so your marketing feels intentional instead of improvised.
Pull up a stool.
