The 6 Content Intentions to help Focus Your Content Marketing

How to WRite Purposeful Social Media Content

It’s so important to be intentional with your content. Otherwise, you are just wasting your time as it won’t land the way it needs to with your intended audience.

One of the first steps to creating a content marketing strategy is to understand the goal behind individual posts.

What do you want to convey, and what do you want your followers to take away from it? What are your intentions for posting?

For most, it comes down to two things: You want to build your brand and you want to grow your audience.  With those two in mind, we can start to outline posts based on the intentions around them.

Build Your Brand

There are many ways to build your brand (and revenue) online. 

• By showing your authority, you are establishing yourself as a go-to expert on your subject. 

• When you sell your products or services, you are giving your followers a tangible way to support your business. 

• Celebrating wins not only shows more authority but tells your customers that you are thriving and may evoke a little FOMO.

Grow Your Audience

There are several tricks to grow and keep your audience. But It all comes down to what you are offering your audience. 

• Give value to your audience to keep them coming back. What tips or tricks can you teach them? How can you improve their lives? 

• Inspire them by thinking about what emotions you want to trigger with your post. Do you want to motivate them? Make them happy?

• Be relatable with your storytelling. Go behind the scenes, open up about how you got here, and the struggles you are having. 
  

These things go hand-in-hand. You can’t build a brand without the audience. If your content is only sell, sell, sell without giving value to your audience, and talking about what they need, you will turn them away. Similarly, while inspiring your audience is always good, if you aren’t promoting your brand, you aren’t selling your goods or services and your brand won’t be sustainable. 

A lot of your posts may cover both. For instance, if you are giving value by offering a tip, you are also showing your authority. However, not every post has to. What's important is that you are consistently checking off both boxes.

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A guide shared by Kristin👋Brand & Marketing Tips (@districtbrandbar)

Content Prompts to Get You Started

So you know why content intentions are important and which ones to use. But let’s get specific! Here are a few content prompts for each intention to get you started.

Show Your Authority

Build your brand on social by establishing yourself as a go-to expert!⁠

• Share an inside baseball tip⁠

• Highlight a past win ⁠

• Give your take on a new trend in your industry⁠

• Share what makes your brand unique

Sell Your Products and Services

Don't be afraid to promote yourself, your offers, and your services on social media every so often. ⁠By doing so, you are giving your followers a tangible way to support you.⁠ There are ways to do it that aren't an in-your-face sales pitch. ⁠

• Show your product in action⁠

• Talk about the perfect client for your service⁠

• What are the steps to working with you?⁠

• Share a sneak peek in advance of a launch⁠

• Post content from your email newsletter to encourage followers to sign up

Celebrate Wins

Celebrating your wins in your content can be uncomfortable for some. ⁠But it isn't about bragging. It gives others an insight into you and your brand with a little behind the scenes. I love cheering on the success of other accounts that I follow. Also, celebrating wins not only shows more brand authority but tells your customers that you are thriving and may evoke a little FOMO.⁠

• Share a recent success in your business⁠

• Celebrate your birthday or brand's anniversary⁠

• Share a goal you recently met⁠

• Thank your followers with an appreciation post⁠

• Celebrate when you sign a new client⁠

• Talk about a new exciting feature in your industry⁠

Give Value

Grow your audience on social by providing value in your content to keep your followers coming back. ⁠

• Share an industry hack⁠

• Give a how-to lesson ⁠

• Share how you manage your workflow

• Provide a checklist to help make one part of their life easier

Inspire

What emotions do you want to trigger in your audience with your content?⁠ A good way to keep your audience coming back is to Inspire them and trigger all those positive emotions!⁠

• What motivates you?⁠

• Share a motivational quote⁠

• How has your business changed your life?

• What's next for your brand?⁠

• Where's your happy place?⁠

• What part of your work brings you the most joy?⁠

Be Relatable

Being relatable in your social media is a sure way to grow a following. The best way to do that is through your storytelling in your captions.

• Go behind the scenes in your business

• Open up about how you⁠ got where you are

• Share a struggle you are having in your business or in life

Get More Content Prompts With The Ultimate Content Calendar

The Ultimate Content Calendar takes the guesswork out of planning your content and helps your brand shine. And it comes off with over 90 topic prompts for each of these 6 content intentions!

It’s a calendar, content organizer, idea black book, and planner all in one. Use it with my content planning system and it can save you hours in your week.

Are you ready to get intentional with your content marketing?